Scents of celebrities: Endorsers' impact on buyers' online perfume purchase Artigo Académico uri icon

autores

  • Chkoniya, Valentina
  • Mahdavi, Mehdi
  • Barbosa, Belem
  • Oliveira, Zaila
  • Mahdavi, M.
  • Barbosa, B.
  • Oliveira, Z.
  • Chkoniya, V.

data de publicação

  • janeiro 1, 2019