publicações selecionadas
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artigo académico
- Determinants of health apps’ demand: a study on Google Play Store. International Journal of Electronic Business (IJEB). 2024
- With or without ads A question for health apps. International Journal of Electronic Marketing and Retailing. 2024
- Free apps and paid apps: monetization strategies for health apps in the Portuguese market. International Journal of Pharmaceutical and Healthcare Marketing. 2023
- Monetisation strategies for health apps: evidence from Apple's App Store and Google Play Store. International Journal of Electronic Healthcare. 2023