publicações selecionadas
-
artigo académico
- Influence of Ethically-Minded Consumer Behavior, Digital Citizenship, and Retailers’ Green Positioning on the Effectiveness of Store Flyer Sales Promotions (Paper vs. Digital). Journal of Promotion Management. 2023
- Antecedents and consequences of the “cancel culture” firestorm journey for brands: is there a possibility for forgiveness?. Journal of Marketing Management. 2023
- The (negative) impact of violent and gore TV crime series on destination image and travel motivation. Journal of Destination Marketing & Management. 2023
- Mapping the journey of the CoLiving experience of digital nomads, using verbal and visual narratives. World Leisure Journal. 2023
- Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?. Corporate Reputation Review. 2022
- A influência do fator preço e eficácia das táticas promocionais no setor hoteleiro. PODIUM Sport, Leisure and Tourism Review. 2020
- Using social media photos as a proxy to estimate the recreational value of (im)movable heritage: the Rubjerg Knude (Denmark) lighthouse. International Journal of Contemporary Hospitality Management. 2020
- A New Theoretical Framework for Therapeutic Landscapes: Coastal (Blue), Forest (Green), Spiritual" Power Spots"(Gold) and Wildernerss (Dark/White). . Journal of Spatial and Organizational Dynamics. 2020
- Recognizing consumerism as an “illness of an empty soul”: A catholic morality perspective. Psychology & Marketing. 2020
- Consumers’ proneness to value corporate social responsibility as predictor of extra-role and intra-role behaviors. Social Responsibility Journal. 2020
- Determinants and Consequences of Citizens' E-Participation. International Journal of E-Planning Research. 2020
- The urban sensescapes perception- The case study of Porto, Portugal 2020
- A quasi-experiment to map innovation perception and pinpoint innovation opportunities along the tourism experience journey. Journal of Hospitality and Tourism Management. 2019
- Matching-up celebrities’ brands with products and social causes. Journal of Product & Brand Management. 2019
- Brand management and internationalization: A case study in the sports equipment industry. Tékhne. 2018
- Do glamour, self-sexualisation and scopophilia influence celebrity endorsement?. Euromed Journal of Business. 2018
- Lighthouse tourism: is there a "dark" side?. International Journal of Tourism Cities. 2018
- O posicionamento e a imagem em contextos de marketing de destinos turísticos: estudo de caso aplicado à cidade de Braga. European Journal of Applied Business and Management. 2018
- Antecedents and consequences of servitisation in the office printing industry. International Journal of Business Environment. 2018
- CHILDHOOD MEMORIES, EXPERIENCES AND EMOTIONS: CONTENT ANALYSIS OF CELEBRITY TRAVEL NARRATIVES. Global and National Business Theories and Practice: Bridging the Past with the Future. 2018
- METHODOLOGICAL ISSUES IN PATIENT SATISFACTION ASSESSMENT: SOME RECOMMENDATIONS. Global and National Business Theories and Practice: Bridging the Past with the Future. 2018
- Sport events and local communities: a partnership for placemaking. Journal of Place Management and Development. 2018
- Conteúdos latentes na fotografia em turismo de zonas costeiras: O caso da Costa Morte (Galiza). Revista Turismo & Desenvolvimento. 2017
- Promoção dos produtos de indicação geográfica através do turismo: O caso dos postos de turismo do Norte de Portugal. Revista Turismo & Desenvolvimento. 2017
- The role of digital marketing: a perspective from Porto hotels’ managers. International Journal of Marketing Communication and New Media. 2017
- DETERMINANTS OF YOUTH'S TRUST IN THE RETAIL BANKING SECTOR IN TURBULENT TIMES. Global and National Business Theories and Practice: Bridging the Past with the Future. 2017
- ESCAPE EXPERIENCES IN LIGHTHOUSE TOURISM: A PHOTO ELICITATION PERSPECTIVE. Global and National Business Theories and Practice: Bridging the Past with the Future. 2017
- The Role of Digital Marketing: A perspective from Porto Hotels' Managers. International Journal of Marketing Communication and New Media. 2017
- Destination branding: o papel dos stakeholders na gestão da marca de destino – o caso da região do Douro (Portugal). . Revista Brasileira de Gestão e Desenvolvimento Regional. 2015
- THE RELATIONSHIP BETWEEN QUALITY OF LIFE, PLACE ATTACHMENT AND THEIR CONSEQUENCES: A CASE STUDY OF BRAGA (PORTUGAL). Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. 2015
- THE ROLE OF CELEBRITY ENDORSEMENT IN LUXURY BRANDS ADVERTISING PROCESSING AND ITS IMPACT ON WILLINGNESS TO PAY. Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. 2015
- "Are you happy here?": The relationship between quality of life and place attachment. Journal of Place Management and Development. 2013
- Interdependency between sustainable development and economic growing (investment attraction): the role of city’s governance, branding and monitoring strategies. Journal of Modern Accounting and Auditing. 2011
- Building customer-brand relationships in the mobile communications market: The role of brand tribalism and brand reputation. Journal of Brand Management. 2011
- Designing unique and memorable experiences: co-creation and the surprise factor. . International Journal of Hospitality & Tourism Systems. 2010
- THE CITY "CHILDREN FRIENDLY": EVALUATION OF QUALITY OF LIFE AND EMOTIONAL CONNECTION TO CITY SECOND PERSPECTIVE OF CHILDREN (9-12 YEARS). 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES. 2010
- WINE TOURISM EXPERIENCES, UNDERSTANDING THE ROLE OF CELLAR DOOR VISITS: DOURO (PORTUGAL) VERSUS NAPA VALLEY (USA). 3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES. 2010
- The power of smiling appeal copy strategy in lovemark brand building context: The brand smile índex. Revista Româna de Marketing. 2009
- Clothing branding strategies: Influence of brand personality on advertising response. Journal of Textile and Apparel, Technology and Management. 2005
- Reflexões sobre o ensino da gestão: a procura da excelência. Revista da Faculdade de Ciências Humanas e Sociais. 2005
- Image transference from product branding to place branding: The case study of Marinha Grande Mglass. International Review on Public and Nonprofit Marketing. 2004
- O Valor da marca “Made in Portugal”. Revista Portuguesa e Brasileira de Gestão. 2003
- Influência do país de origem na estratégia de construção da marca. Revista Portuguesa de Marketing. 2003
- Importância da personalidade da marca na construção e posicionamento das marcas de roupa. Revista Portuguesa de Gestão. 2001
- Política de Comunicação da Empresa em Situações de Crise Relacionadas com o Produto. Efeitos da Imagem de Marca pré-crise e da Estratégias de comunicação (Responsável ausente, Apologia e Aceitação) sobre a Imagem de Marca e Intenção de Compra. Revista da UFP. 1998
-
artigo de conferência
- Visitor Journey Mapping: the Chocolate Factory Museum in Viana do Castelo (Portugal 2019
- Childhood memories, experiences and emotions: content analysis of celebrity travel narratives 2018
- Methodological issues in patient satisfaction assessment: some recommendations 2018
- Determinants of youth’s trust in the retail banking sector in turbulent times 2017
- Escape experiences in lighthouse tourism: a photo elicitation perspective 2017
- The role of celebrity endorsement in luxury brands advertising processing and its impact on willingness to pay (brand equity). 2015
- The role of quality of life and place attachment indicators in strategic planning and city marketing: the case-study of Braga (Portugal). 2015
- “Are you proud to live here?” A residents oriented place marketing audit (attachment, self-esteem and identity). 2009
- Cidades como Marcas: Modelo de Desenvolvimento Sustentável 2008
- The Self-Congruent Advertising Response Model 2004
- The impact of brand personality, origin, price, and psychographics on youth response toward fashion clothing advertising: a brand equity measurement approach 2003
- Influence of Self-concept and brand personality congruency on youth response towards fashion clothing advertising 2000
-
artigo de revista
- Implications of Socio-Cultural Pressure for a Thin Body Image on Avoidance of Social Interaction and on Corrective, Compensatory or Compulsive Shopping Behaviour. Healthcare. 2023
- Pull and Push Drivers of Giant-Wave Spectators in Nazaré, Portugal: A Cultural Ecosystem Services Assessment Based on Geo-Tagged Photos. Land. 2023
- An insight on B2B Firms in the Age of Digitalization and Paperless Processes. Sustainability (MDPI). 2021
- Significados latentes na fotografia em turismo: o caso do turismo negro na Costa Morte (Galiza). Pasos: Revista de Turismo y Patrimonio Cultural. 2017
-
capítulo de livro
- The Urban Sensescapes and Sensory Destination Branding 2022
- Innovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots 2021
- Travellers' Resilience to Major Travel Risks of Today: Global Terrorism and Pandemic Disease – Opportunities and Challenges for Small Tourism Businesses 2021
- O património cultural: qual o seu significado e importância para os jovens do século XX 2020
- Cobranding between Fast Fashion Brands and Luxury Brands: A Case Study Approach 2019
- Psychographic segmentation of female fashion consumers in Portugal 2019
- Sistemas de Monitorização da Governança Urbana Sustentável da Cidade 2019
- Casa Grande Chocolatier 2018
- Leica 2018
- Roteiro para um Marketing Territorial mais inteligente, criativo, sustentável e inclusivo 2017
- Vila Nova de Gaia- um municipio Child Friendly 2017
- Caso Meia Dúzia 2016
- Caso Vieira de Castro 2016
- Celebrity Branding Advertising Processing: A Conceptual Model 2016
- O papel dos departamentos de Turismo Municipais no marketing de destinos competitivos e sustentáveis: o estudo de caso da cidade do Porto 2014
- Comunicação low-cost: desinvestimento ou fórmula de sucesso? 2011
- Influência das variáveis psicográficas no processamento da publicidade 2006
- Copy testing do reconhecimento da personalidade da marca: implicações sobre a resposta cognitiva e emocional ao estímulo publicitário 2004
-
documento
-
livro
-
teses