publicações selecionadas
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artigo académico
- From organizational ambidexterity to organizational performance: The mediating role of value co-creation. Industrial Marketig Management. 2024
- Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations. International Review on Public and Nonprofit Marketing. 2023
- Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing. 2019
- Consumption dynamics during recession and recovery: A learning journey. Journal of Retailing and Consumer Services. 2019
- The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management. 2018
- Predicting entrepreneurial motivation among university students. Education and Training. 2016
- Grounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study. Journal of Promotion Management. 2016
- Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?. Journal of Convention and Event Tourism. 2015
- A relationship marketing perspective to trade fairs: Insights from participants. Journal of Business & Industrial Marketing. 2015
- Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management. 2015
- Marketing Relacional: conceitos e desafios. Revista Portuguesa de Marketing. 2009
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artigo de conferência
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capítulo de livro
- Private label and national brands: a dive into consumers' minds and wallets 2022
- Consumer Behavior during Recessions: A Qualitative Approach: An Abstract 2020
- Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract 2019
- Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract 2019
- Transversal Competences Towards Employability in Female Students 2019
- Assessing Entrepreneurial Profiles: A Study of Transversal Competence Gaps in Four European Countries 2018
- Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors 2018
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documento
- Measuring the effects of organizational ambidexterity and co-creation on organization performance. Does the size matter? 2023
- The Effects Of Organizational Ambidexterity And Co-Creation On Organization Performance 2023
- Understanding the effects of organizational ambidexterity and co-creation on organizational performance: Structured abstract 2023
- Marketing relacional: conceitos e desafios 2008
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livro
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teses
- Episódios de socialização em feiras empresariais e relacionamentos de longo prazo: o papel mediador da qualidade da relação 2011
- A relationship marketing perspective to B2B trade fairs: The role of socialization episodes 2011
- The role of trade fairs in companies' marketing strategy 1998
- Companies absenteeism: a case study 1989