publicações selecionadas
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documento
- Virtual trade fair receptiveness in B2B markets: an exploratory study. Paper presented in GIKA Conference 2016
- Understanding interactions at B2B trade fairs: the role of physical and virtual platforms. Paper presented in EMAC 2016 2016
- Business relationships in the context of B2B trade fairs: a qualitative study. Paper presented in San Francisco International Business and Education Conference 2015
- Visitors’ main reasons for interaction with important suppliers at B2B trade fairs: An exploratory study. Paper presented in MAG Scholar Global Business, Marketing and Tourism Conference 2015
- Visitors’ motives for B2B trade fair participation: The secondary role of the buying function. Paper presented in EMAC Conference 2015
- The Role of Trade Fair Interactions in B2B Relationship Quality. Paper presented in EMAC Conference 2012
- B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. Paper presented in The Global Marketing Conference 2010
- The Role of Trade Fair Interactions in B2B Relationship Quality. Paper presented in 26th IMP-Industrial Marketing and Purchasing Conference 2010