publicações selecionadas
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artigo académico
- The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising. Marketing Theory. 2023
- Understanding impulse buying: a two-faceted tale. Journal of Consumer Marketing. 2023
- Student roles and behaviors in higher education co-creation – a systematic literature review. International Journal of Educational Management. 2022
- Strategies, benefits and barriers – a systematic literature review of student co-creation in higher education. Journal of Marketing for Higher Education. 2022
- Does National Diversity Impact Conflict in Global Virtual Teams? The Role of Language Factors. Journal of Telecommunications and the Digital Economy. 2022
- Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference?. Journal of Creative Communications. 2022
- Linking atmospherics to shopping outcomes: The role of the desire to stay. Journal of Retailing and Consumer Services. 2022
- Buy now before it expires: a study of expiration date-based pricing. International Journal of Retail and Distribution Management. 2020
- Voluntary simplicity: A literature review and research agenda. International Journal of Consumer Studies. 2020
- Understanding (in)tolerance between hosts and refugees in Lebanon. Journal of Refugee Studies. 2020
- The influence of atmospherics general interior variables on shoppers’ emotions and behavior. International Review of Retail, Distribution and Consumer Research. 2020
- Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior. Journal of Consumer Marketing. 2019
- Linking intangible resources and entrepreneurial orientation to export performance: The mediating effect of dynamic capabilities. Journal of Innovation & Knowledge. 2019
- The impact of entertainment and social interaction with salespeople on mall shopper satisfaction 2019
- ANTECEDENTS OF ONLINE PURCHASE INTENTION AND BEHAVIOUR: UNCOVERING UNOBSERVED HETEROGENEITY. Journal of Business Economics and Management. 2019
- Small businesses' internationalization: International readiness in the context of Asian countries. Asia-Pacific Journal of Business Administration. 2018
- Revisiting cultures' consequences in international marketing studies. Journal of Global Scholars of Marketing Science. 2018
- Linking intangible resources and export performance: The Role of entrepreneurial orientation and dynamic capabilities. Baltic Journal of Management. 2017
- Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras. Revista de Administração Contemporânea. 2016
- Studying abroad: developing a model for the decision process of international students. Journal of Higher Education Policy and Management. 2016
- Response to advertising on online social networks: The role of social capital. International Journal of Consumer Studies. 2015
- Understanding patient satisfaction in a hospital emergency department. International Review on Public and Nonprofit Marketing. 2015
- Advertising in Online Social Networks: the role of perceived enjoyment and social influence. , Journal of Research in Interactive Marketing. 2014
- The impact of market related factors on the entry mode of small and medium enterprises. Journal of Transnational Management. 2013
- Examining the technology acceptance model in the adoption of social networks. Journal of Research in Interactive Marketing. 2011
- Applying to higher education: Information sources and choice factors. Studies in Higher Education. 2010
- The cultural metaphor revisited: Exploring dimensions, complexities and paradoxes through the portuguese fado. International Journal of Cross Cultural Management. 2009
- Hofstede's dimensions of culture in international marketing studies. Journal of Business Research. 2007
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artigo de conferência
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artigo de revista
- Entrepreneurial orientation and export performance: the mediating effect of organisational resources and dynamic capabilities. Journal for International Business and Entrepreneurship Development. 2017
- From Social to Marketing Interactions: The Role of Social Networks. Journal of Transnational Management. 2012
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capítulo de livro
- Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review 2023
- The Influence of Online Ratings and Reviews in Consumer Buying Behavior: A Systematic Literature Review 2023
- Understanding the Impact of Chatbots on Purchase Intention 2022
- Can Virtual Customer Service Agents Improve Consumers' Online Experiences? 2021
- The Impact of National Diversity on Task Conflict in Global Virtual Teams: The Moderating Effect of Language Factors 2021
- The Role of Social Commerce Components on the Consumer Decision-Making Process 2021
- Can Virtual Customer Service Agents Improve Consumers' Online Experiences? 2020
- The Role of Social Commerce Components on the Consumer Decision-Making Process 2020
- Proposing an Integrative Model for Reshoring Antecedents 2019
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documento
- Healthvertising in Non-Food Packaging: Trustworthy Claims and Consumer Willingness to Pay – a scoping review 2024
- Programme in International Marketing - PR.IM.A 2008
- Visiting Professor - LLP-Erasmus Programme - Athens University of Economics and Business 2008
- Direcção de Departamento de Gestão, Escola de Economia e Gestão 2007
- Visiting Professor - LLP-Erasmus Programme - Teesside Business School, University of Teesside 2003
- Visiting Professor - LLP-Erasmus Programme 2001
- Visiting Professor - LLP-Erasmus Programme 1998
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livro