publicações selecionadas
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artigo académico
- What's on the menu? How celebrity chef brands create happiness. European Journal of Marketing. 2023
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artigo de conferência
- Rethinking smart mobility: A systematic literature review of its effects on sustainability 2022
- The power of a multisensory experience - an outlook on consumer satisfaction and loyalty 2022
- Corporate social responsibility versus greenwashing. Can businesses fool generation Z? 2022
- Glass Ceiling - one step forward, three steps back 2022
- The interdisciplinarity of applied economics-neuroscience: a neuroeconomics groundwork 2022
- The impact of Covid 19 on Consumer Behaviour in the Fashion Industry. Implications for CSR strategies. 2022
- Brand addiction behavior in luxury brand management 2022
- Neuromarketing 101 - The what, the how, and the why! 2022
- Price sensitivity and quality perception in the Generation Z decision-making 2022
- The influence of a virtual tourism experience amongst COVID-19 2021
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capítulo de livro
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documento
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teses