publicações selecionadas
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artigo de conferência
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capítulo de livro
- Communicating and Differentiating in the Cultural Context of Fashion Segments 2025
- Current Digital Healthcare and Wellness Tourism 2024
- Industrial Tourism and Literary Tourism 2024
- The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision 2024
- Brand Attachment and Agile Marketing 2022
- Communication and Marketing in the Fight Against Racism in the Sports Context 2022
- Mobile Applications in Urban Ecotourism: Promoting Digitization and Competitive Differentiation 2022
- Residents’ Attitudes Toward Place Marketing and Pro-environmental Behaviors at UNESCO World Heritage Sites. Smart Innovation Systems and Technologies. 2022
- Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry 2021
- Sexism and Advertising in the Global World 2021
- Social Concerns in Advertising 2021
- Destinos Turísticos Transfronteiriços: Uma Abordagem ao Consumidor 2013
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documento
- Estratégia de comunicação para uma loja colaborativa de marcas de moda sustentável. European Journal of Applied Business and Management. 2022
- O papel da tecnologia na monitorização de boas práticas para o turismo acessível na cidade de Braga (Portugal). RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação. 2020
- Profiling Consumer Behaviour in Cross-Border Tourism Destinations 2012