publicações selecionadas
-
artigo académico
- Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach. Journal of Research in Marketing and Entrepreneurship. 2022
-
What goes around comes around: The integrated role of emotions on consumer ethical
decision-making . Journal of Consumer Behaviour. 2020 - Consumers’ proneness to value corporate social responsibility as predictor of extra-role and intra-role behaviors. Social Responsibility Journal. 2020
- Predicting entrepreneurial motivation among university students. Education and Training. 2016
- Grounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study. Journal of Promotion Management. 2016
- Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?. Journal of Convention and Event Tourism. 2015
- A relationship marketing perspective to trade fairs: Insights from participants. Journal of Business & Industrial Marketing. 2015
- Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management. 2015
- Marketing Relacional: conceitos e desafios. Revista Portuguesa de Marketing. 2009
- Image transference from product branding to place branding: The case study of Marinha Grande Mglass. International Review on Public and Nonprofit Marketing. 2004
- O Valor da marca “Made in Portugal”. Revista Portuguesa e Brasileira de Gestão. 2003
- Influência do país de origem na estratégia de construção da marca. Revista Portuguesa de Marketing. 2003
- Importância da personalidade da marca na construção e posicionamento das marcas de roupa. Revista Portuguesa de Gestão. 2001
- Hypermarkets versus traditional retail stores — consumers’ and retailers’ perspectives in Braga: a case study. Journal of Retailing and Consumer Services. 2001
-
artigo de conferência
- The Self-Congruent Advertising Response Model 2004
- The impact of brand personality, origin, price, and psychographics on youth response toward fashion clothing advertising: a brand equity measurement approach 2003
- Influence of Self-concept and brand personality congruency on youth response towards fashion clothing advertising 2000
- A imagem de marca: análise das funções de representação e apelo no marketing das marcas: um estudo de caso 2000
-
artigo de revista
- Academic job satisfaction and motivation : findings from a nationwide study in Portuguese higher education. Studies in Higher Education. 2016
- Hypermarkets versus traditional retail stores - consumers’ and retailers’ perspectives in Braga: a case study. Journal of Retailing and Consumer Services. 2001
- Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal. Journal of Retailing and Consumer Services. 2000
-
capítulo de livro
-
documento
- Health marketing: understanding patient satisfaction in a hospital emergency department 2012
- Marketing relacional: conceitos e desafios 2008
- Culture's influence on consumers: exploratory behavior and risk taking 2003
- To standardize or not standardize international marketing : is it still a question? 2003
- Análise da Preocupação Ambiental : Uma Revisão Bibliográfica das Primeiras Três Correntes de Investigação 2002
- Brand personality recognition, brand origin and advertising copy pré-testing 2001
-
livro