publicações selecionadas
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artigo académico
- Exploring consumer segments defined by affective responses to naturalness in logo design. Journal of Product & Brand Management. 2023
- Brand logo design: Examining consumer response to naturalness. Journal of Product & Brand Management. 2015
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artigo de conferência
- The impact of personality and design on consumer responses to logos 2018
- Design, personality traits and consumer responses to brand logos 2018
- Logo Design: Examining Consumer Response to Figurativeness Across Cultures 2014
- Brand logo design: exploring consumer response to figurativeness across cultures 2014
- Brand logo design: Examining consumer response to figurativeness 2013
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artigo de revista
- Same design, same response? Investigating natural designs in international logos. Journal of Product & Brand Management. 2019