publicações selecionadas artigo de conferência The impact of personality and design on consumer responses to logos 2018 Design, personality traits and consumer responses to brand logos 2018 Brand logo design: exploring consumer response to figurativeness across cultures 2014 Brand logo design: Examining consumer response to figurativeness 2013 artigo de revista Same design, same response? Investigating natural designs in international logos. Journal of Product & Brand Management. 2019