publicações selecionadas
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artigo académico
- Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach. Journal of Research in Marketing and Entrepreneurship. 2022
- The role of corporate culture, market orientation and organisational commitment in organisational performance. Journal of Mgmt Development. 2014
- Rethinking the brand concept: new brand orientation. Corporate Communications. 2001
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capítulo de livro