publicações selecionadas
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artigo académico
- The effect of brand names and logos' figurativeness on memory: An experimental approach. Journal of Business Research. 2023
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artigo de revista
- Brand mergers: Examining consumers' responses to name and logo design. Journal of Product & Brand Management. 2012
- Rebranding mergers: How attitudes influence consumer choices. Journal of Brand Management. 2012
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documento