Digital Object Identifier (DOI) https://doi.org/10.5020/18061230.2018.8649 https://doi.org/macedo, ap; cruz, jm; ribeiro, jm (2018). promover a saúde no novo paradigma. editorial. rev bras promoç saúde, 31(supl): 1-2, nov., 2018 10.5020/18061230.2018.8649