publicações selecionadas
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artigo académico
- Examining the technology acceptance model in the adoption of social networks. Journal of Research in Interactive Marketing. 2012
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artigo de conferência
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documento
- Social network marketing strategy and SME strategy benefits. Journal of Transnational Management. 2014
- Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls. Journal for Global Business Advancement. 2013