publicações selecionadas
-
artigo de conferência
-
artigo de revista
- Social network marketing strategy and SME strategy benefits. Journal of Transnational Management. 2014
- Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls. Journal for Global Business Advancement. 2013
- From Social to Marketing Interactions: The Role of Social Networks. Journal of Transnational Management. 2012
-
livro