INTEGRATING COST-TO-SERVE AND CUSTOMER PROFITABILITY FOR AN EFFECTIVE MARKET ORIENTATION BUSINESS CULTURE: LESSONS FROM A CASE STUDY Artigo Académico

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autores

Gouveia, Sandra
Nunes, Manuel Lopes
Afonso, Paulo
Araujo, M

data de publicação

janeiro 1, 2016

publicada em

Proceedings of the 3rd International Conference on Project Evaluation (Icopev 2016) Revista