autores Cortez, Paulo LUÍS MIGUEL DA ROCHA DE MATOS Matos, L.M. Cortez, P. Matos, Luís Miguel Mendes, R. Mendes, Rui Moreau, A. Moreau, A.
palavras-chave Big Data Classification Conversion Rate (CVR) Data Mining Mobile Performance Marketing
Digital Object Identifier (DOI) https://doi.org/10.1109/is.2018.8710472 https://doi.org/10.1109/is.2018.8710472