Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns Artigo Académico uri icon

autores

  • Cortez, Paulo
  • Moro, S.
  • Moro, Sérgio Fernando
  • Cortez, P.
  • Rita, P.
  • Rita, Paulo
  • Sergio Moro
  • Paulo Cortez
  • Paulo Rita

data de publicação

  • janeiro 1, 2014