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- What's on the menu? How celebrity chef brands create happiness 2023
- Employee adaptive and proactive service recovery: a configurational perspective. 54:1581-1607. 2020
- Consumer engagement in online brand communities: the moderating role of personal values. 53:1671-1700. 2019
- Trade fairs as engagement platforms: the interplay between physical and virtual touch points. 53:1782-1807. 2019
- Establishing the scope of marketing practice: Insights from practitioners. 48:380-404. 2014
- Drivers of in-group and out-of-group electronic word-of-mouth (eWOM). 47:1067-1088. 2013
- Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity. 46:684-711. 2012
- The relationship between resource dependence and market orientation: The specific case of non-profit organisations. 40:533-553. 2006