publicações selecionadas
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artigo académico
- From organizational ambidexterity to organizational performance: The mediating role of value co-creation. Industrial Marketig Management. 2024
- Organizational Sustainability Orientation: A Review. Organization & Environment. 2024
- Determinants of consumers' intention to visit green hotels: Combining psychological and contextual factors. Journal of Vacation Marketing. 2023
- Environmental Sustainability in the Hotel Industry: A perspective of green hotel managers in Portugal. International Journal of Marketing Communication and New Media. 2021
- Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals. Journal of Marketing. 2020
- Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. International Journal of Human Resource Management. 2020
- Customer orientation and financial performance relationship: the mediating role of innovative capability. Gestao e Producao. 2020
- Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing. 2019
- NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research. 2019
- The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management. 2018
- A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. Revista Turismo & Desenvolvimento. 2017
- The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry. Business Ethics Quarterly. 2017
- Representing Value Co-creation as a Practice of Consumption: Customers' Perspectives and Actions. Developments in Marketing Science. 2016
- Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?. Journal of Convention and Event Tourism. 2015
- A relationship marketing perspective to trade fairs: Insights from participants. Journal of Business & Industrial Marketing. 2015
- Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management. 2015
- Corporate brand expressions in business-to-business companies’ websites: Evidence from Brazil and India. Industrial Marketing Management. 2015
- Establishing the scope of marketing practice: Insights from practitioners. European Journal of Marketing. 2014
- CO-CREATION OF VALUE FROM THE CUSTOMER VIEWPOINT: EMPIRICAL AND THEORETICAL CONSIDERATIONS. Annual Euromed Conference of the Euromed Academy of Business: Building New Business Models For Success Through Competitiveness and Responsibility. 2013
- Knowledge dissemination in the global service marketing community. Managing Service Quality. 2013
- Reconceptualizing brand identity in a dynamic environment. Journal of Business Research. 2013
- Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity. European Journal of Marketing. 2012
- Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education. 2012
- Students' trust, value and loyalty: Evidence from higher education in Brazil. Journal of Marketing for Higher Education. 2012
- Marketing metrics: Insights from Brazilian managers. Industrial Marketing Management. 2011
- Applying to higher education: Information sources and choice factors. Studies in Higher Education. 2010
- The role of communication and visual identity in modern organisations. Corporate Communications. 2006
- Managing corporate identity: An internal perspective. Journal of the Academy of Marketing Science. 2005
- Rethinking the brand concept: new brand orientation. Corporate Communications. 2001
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artigo de conferência
- Comunidade de prática e inovação em ensino e aprendizagem CPIEA 2019
- Comunidade de prática e inovação em ensino e aprendizagem CPIEA/Community of practice and innovation in education and training in CPIEA 2019
- Mapeamento multimodal de conteúdos programáticos com recurso a ferramentas digitais: experiências de uma comunidade de prática 2019
- Mapeamento multimodal de conteúdos programáticos com recurso a ferramentas digitais: experiências de uma comunidade de prática / Multimodal mapping of syllabus using digital tools: experiences from a community of practice 2019
- Os Audience Response Systems como instrumento de inovação no ensino e na aprendizagem ativa: aplicações no âmbito de uma comunidade de prática e inovação em ensino e aprendizagem e perceções dos alunos 2019
- A aplicação de dispositivos móveis na sala de aula - uma comunidade de prática 2018
- Corporate Social Responsibility CoCreation and a Reflection of the Employees¿ Voice 2017
- Corporate Social Responsibility and Value Co-Creation: an examination of the employees¿ role. 2017
- The customer experience with self-service technologies in service encounters 2017
- Value Co-Creation in Corporate Social Responsibility: The Employees¿ Perspective 2017
- A AFETIVIDADE E O PROCESSO DE TOMADA DE DECISÃO NO TURISMO DE PEREGRINOS: CAMINHOS DE SANTIAGO 2016
- An Approach on Place Attachment, Involvement And Satisfaction in Cross-Border Tourist Regions 2016
- CERIF – Is the standard helping to improve CRIS?. Procedia Computer Science. 2014
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artigo de revista
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capítulo de livro
- Co-creating CSR Value Between Firms and Employees: An Abstract 2022
- Establishing the boundaries of brand co-creation 2022
- Perpectives on Corporate Responsibility, Sustainability and Markets 2022
- Perspectives on Corporate Responsibility, Sustainability and Markets 2022
- Reconceptualizing corporate brand identity from a co-creational perspective 2022
- Chapter 2: Organizational culture in higher education branding: Branding the core values and beliefs 2019
- Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract 2019
- Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract 2019
- Corporate Identity and Branding 2018
- Portuguese Hoteliers Environmental Concerns 2015
- Shaping Tourism Destination Image 2015
- Destinos Turísticos Transfronteiriços: Uma Abordagem ao Consumidor 2013
- Territorio e Mobilidade: Espazos Turísticos 2010
- Illustrations of the internal management of corporate identity 2008
- O Norte de Portugal e as Regiões Turístico-promocionais 2007
- Corporate branding: Image and identity 2006
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documento
- Conciliating conventional and new (co-creative) conceptualizations of Brand Identity for luxury brands: Implications on consumer motivations for second-hand luxury and re-usage 2023
- Measuring the effects of organizational ambidexterity and co-creation on organization performance. Does the size matter? 2023
- The Consumption Of Cosmetic Surgery: Exploring The Sociocultural Context And The Dynamics Of Self-Concept Among Egyptian Consumers 2023
- The Effects Of Organizational Ambidexterity And Co-Creation On Organization Performance 2023
- The Evolution and Scope of Transformative Service Research: A Systematic Literature Review and Informetric Analysis 2023
- The Influence of Club Leadership in the Behavior and Attitudes of Soccer Club Supporters 2023
- Understanding the Impact of COVID-19 on Well-being in the Tourism Sector: A Bibliometric Analysis 2023
- Understanding the effects of organizational ambidexterity and co-creation on organizational performance: Structured abstract 2023
- Corporate Responsibility, Sustainability and Markets - How Ethical Organisations and Consumers Shape Markets 2022
- "Understanding Brand Co-creation in the Era of AI and Automation 2019
- Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract 2019
- Comunidade de prática e inovação em ensino e aprendizagem CPIEA 2019
- Corporate Social Responsibility: Measuring the Employees Experience. 2019
- MAPEAMENTO MULTIMODAL DE CONTEÚDOS PROGRAMÁTICOS COM RECURSO A FERRAMENTAS DIGITAIS: EXPERIÊNCIAS DE UMA COMUNIDADE DE PRÁTICA/MULTIMODAL MAPPING OF SYLLABUS USING DIGITAL TOOLS: EXPERIENCES FROM A COMMUNITY OF PRACTICE 2019
- Mapeamento multimodal de conteúdos programáticos com recurso a ferramentas digitais: experiências de uma comunidade de prática 2019
- OS AUDIENCE RESPONSE SYSTEMS COMO INSTRUMENTO DE INOVAÇÃO NO ENSINO E NA APRENDIZAGEM ATIVA: APLICAÇÕES NO ÂMBITO DE UMA COMUNIDADE DE PRÁTICA E INOVAÇÃO EM ENSINO E APRENDIZAGEM E PERCEÇÕES DOS ALUNOS/THE AUDIENCE RESPONSE SYSTEMS AS A TOOL FOR INNOVATION IN TEACHING AND ACTIVE LEARNING: APPLICATIONS IN THE FRAMEWORK OF A COMMUNITY OF PRACTICE AND INNOVATION IN TEACHING AND LEARNING AND STUDENTS' 2019
- Os Audience Response Systems como instrumento de inovação no ensino e na aprendizagem ativa: Aplicações no âmbito de uma Comunidade de Prática e Inovação em Ensino e Aprendizagem e perceções dos alunos 2019
- Reclaiming the ‘tribe’ from ‘consumer tribes’: Consumption, modernization and Kenya’s tribes 2019
- Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract 2019
- A aplicação de dispositivos móveis na sala de aula - uma comunidade de prática 2018
- A aplicação de dispositivos móveis na sala de aula - uma comunidade de prática/The application of mobile devices in the classroom - a community of practice 2018
- A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago 2017
- Corporate Social Responsibility CoCreation and a Reflection of the Employees' Voice 2017
- Corporate Social Responsibility and Value Co-Creation: an examination of the employees’ role. 2017
- Value Co-Creation in Corporate Social Responsibility: The Employees' Perspective 2017
- Corporate Social Responsibility And CoCreation Of Value Between Firms And Employees: Contributes To An Inside Perspective 2015
- Developing Brands 2013
- Instruments of corporate identity and business relationships 2011
- A reflection on the domain and management of corporate identity 2009
- The Strategic Process of Building and Sustaining Brands (update) 2007
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livro
- Boas Práticas de Governo no Setor Fundacional [Good Practices in Foundational Sector Governance] 2022
- Estudos sobre o setor fundacional : boas práticas de governo no setor fundacional 2022
- Comparison of major LiDAR data-driven feature extraction methods for autonomous vehicles 2020
- B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach 2014
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relatório
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teses