publicações selecionadas
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artigo académico
- Editorial: Emerging Technologies and Innovation for Digital Economy and Transformation. Journal of Telecommunications and the Digital Economy. 2024
- The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising. Marketing Theory. 2023
- Understanding impulse buying: a two-faceted tale. Journal of Consumer Marketing. 2023
- Student roles and behaviors in higher education co-creation – a systematic literature review. International Journal of Educational Management. 2022
- Does National Diversity Impact Conflict in Global Virtual Teams? The Role of Language Factors. Journal of Telecommunications and the Digital Economy. 2022
- Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference?. Journal of Creative Communications. 2022
- Linking atmospherics to shopping outcomes: The role of the desire to stay. Journal of Retailing and Consumer Services. 2022
- Buy now before it expires: a study of expiration date-based pricing. International Journal of Retail and Distribution Management. 2020
- Voluntary simplicity: A literature review and research agenda. International Journal of Consumer Studies. 2020
- Small businesses' internationalization: International readiness in the context of Asian countries. Asia-Pacific Journal of Business Administration. 2018
- Response to advertising on online social networks: The role of social capital. International Journal of Consumer Studies. 2015
- Advertising in online social networks: the role of perceived enjoyment and social influence. Jnl of Res in Interact Mrkting. 2014
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artigo de conferência
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artigo de revista
- Entrepreneurial orientation and export performance: the mediating effect of organisational resources and dynamic capabilities. Journal for International Business and Entrepreneurship Development. 2017
- From Social to Marketing Interactions: The Role of Social Networks. Journal of Transnational Management. 2012
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capítulo de livro
- Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review 2023
- The Influence of Online Ratings and Reviews in Consumer Buying Behavior: A Systematic Literature Review 2023
- Understanding the Impact of Chatbots on Purchase Intention 2022
- Can Virtual Customer Service Agents Improve Consumers' Online Experiences? 2021
- The Impact of National Diversity on Task Conflict in Global Virtual Teams: The Moderating Effect of Language Factors 2021
- The Role of Social Commerce Components on the Consumer Decision-Making Process 2021
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documento
- The introduction of avatars as a factor of sociability in e-commerce websites: perspectives for small retailers 2012
- Health marketing: understanding patient satisfaction in a hospital emergency department 2012
- Culture's influence on consumers: exploratory behavior and risk taking 2003
- To standardize or not standardize international marketing : is it still a question? 2003
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teses