publicações selecionadas
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artigo académico
- Editorial: Emerging Technologies and Innovation for Digital Economy and Transformation. Journal of Telecommunications and the Digital Economy. 2024
- Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands. Journal of Nonprofit and Public Sector Marketing. 2024
- Cosmopolitan tourists in P2P accommodation: An exploratory study of online reviews on airbnb. Tourism and Hospitality Research. 2023
- Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review. International Review on Public and Nonprofit Marketing. 2023
- Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. Journal of Business Research. 2023
- Smart and sustainable hotels: Tourism Agenda 2030 perspective article. Tourism Review. 2023
- Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review. Journal of Hospitality and Tourism Technology. 2023
- Consumer Perception of Corporate Social Responsibility (CSR) Through Retail Brand Labels Disclosure. International Journal of Social Ecology and Sustainable Development. 2022
- The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities. Journal of Macromarketing. 2022
- The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal. International Journal of Retail and Distribution Management. 2022
- Tourism co-creation in place branding: the role of local community. Tourism Review. 2022
- The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS. International Review on Public and Nonprofit Marketing. 2021
- Emotional branding of a city for inciting resident and visitor place attachment. Place Branding and Public Diplomacy. 2021
- Consumer reactions towards femvertising: a netnographic study. Corporate Communications. 2021
- Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal. Journal of Fashion Marketing and Management. 2021
- THE INFLUENCE OF THE FIELD OF STUDY AND ENTREPRENEURSHIP COURSE IN ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS. EXPLORING CRIMINAL AND ILLEGAL ENTERPRISE: NEW PERSPECTIVES ON RESEARCH, POLICY & PRACTICE. 2021
- The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer-brand Engagement in Instagram. Strategic Corporate Communication in the Digital Age. 2021
- The prevalence of emotional and rational tone in social advertising appeals. RAUSP MANAGEMENT JOURNAL. 2021
- Online communication of accessibility conditions in touristic spots: the design-communication gap in Porto destination. Journal of Hospitality and Tourism Technology. 2020
- Destination Image and the Role of Tourism Attributes: A Cape Verde Study Proposal. PROCEEDINGS OF THE INTERNATIONAL WORKSHOP TOURISM AND HOSPITALITY MANAGEMENT (IWTHM2019). 2019
- Motivations and perceived opportunities for partnerships among international business consultancy firms. Review of International Business and Strategy. 2019
- Keeping Exclusivity in An E-Commerce Environment: The case of Farfetch.com and the market of luxury clothes. International Journal of Marketing Communication and New Media. 2018
- A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. Revista Turismo & Desenvolvimento. 2017
- A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals. Advances in Advertising Research, Vol V: Extending the Boundaries of Advertising. 2015
- Inhibitions and implications associated with celebrity participation in health-related social marketing: an exploratory research focused on HIV prevention in Portugal.. Health Marketing Quarterly. 2012
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artigo de conferência
- I hear voices: can podcasts reduce stigma towards people with mental health issues? 2023
- Exploring Policymakers' perspectives on unhealthy eating: Where is the balance between public health, individual freedom, and the economy? 2023
- Package Healthvertising: a pandora box 2023
- From nudging to greenwashing in FOP food packaging - A Research proposal to measure social marketing effectiveness 2022
- Pre-ordering Music Vynils: The Impact of Price and Number of Band Supporters 2022
- Rules at the table: an exploratory study about the relationship between risk perception and policymaking to promote healthy eating 2022
- City Branding and Place Attachment: A Case Study about Viana Do Castelo 2019
- Valorização comercial de uma amostra de própolis do Gerês (Portugal) 2018
- A AFETIVIDADE E O PROCESSO DE TOMADA DE DECISÃO NO TURISMO DE PEREGRINOS: CAMINHOS DE SANTIAGO 2016
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artigo de revista
- Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change. Social Marketing Quarterly. 2023
- Barriers to volunteering in the field of intellectual disability: a cluster analysis (Aug, 10.1007/s12208-022-00343-5, 2022). International Review on Public and Nonprofit Marketing. 2023
- Empowering the Community or Escape Daily Routine—A Voluntourism Perspective. Sustainability (MDPI). 2021
- Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James. Tourism Management Perspectives. 2020
- Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation. Journal of Hospitality and Tourism Management. 2020
- Motivations for Tourism Shopping in Department Stores: an Exploratory Research about Tourists’ Profiles Visiting El Corte Inglés Gaia. European Journal of Tourism, Hospitality and Recreation (EJTHR). 2019
- Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto. Place Branding and Public Diplomacy. 2019
- 'Portugal, the best destination': The case study of a CSR communication that changed mentalities and increased business performance. World Review of Entrepreneurship, Management and Sustainable Development. 2019
- Corporate hypocrisy and social responsibility: A comparative study of brand crises effect on consumer's attitude toward brands. World Review of Entrepreneurship, Management and Sustainable Development. 2019
- Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behavior and Research (IJEBR). 2019
- Motivations and perceived opportunities for partnerships among international business consultancy firms. Review of International Business and Strategy. 2019
- The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology. 2019
- Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal. Social Sciences. 2018
- Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media. International Review on Public and Nonprofit Marketing. 2018
- Keeping exclusivity in an E-Commerce environment: the case of Farfetch.com and the market of luxury clothes. International Journal of Marketing Communication and New Media. 2018
- Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries. Journal of Social Marketing. 2018
- A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago 2017
- A influência da marca territorial na predisposição do consumidor turístico: O caso Cabo Verde. European Journal of Applied Business and Management. 2017
- Relacionamentos na qualidade percebida do Ensino Superior Politécnico: um estudo exploratório. European Journal of Applied Business and Management. 2017
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capítulo de livro
- Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners 2024
- Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis 2024
- Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review 2023
- The Influence of Online Ratings and Reviews in Consumer Buying Behavior: A Systematic Literature Review 2023
- Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use 2022
- Growing Pains 2022
- Online Reviews of Discount Products: The Case of Steam 2022
- Social Media and E-Commerce 2022
- Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate 2022
- The Event ¿¿7 Wonders of Gastronomy¿¿ and the Digitalization of Communication in the Portuguese Context 2022
- A Content Marketing Framework to Analyze Customer Engagement on Social Media 2021
- Quality of Life as an Outcome Disclosure of Positive Appeals in Social Advertisements: The Case of HIV/Aids Prevention Campaigns 2021
- Return on Investment of Display Advertising 2021
- Customer Acceptance of Shopping-Assistant Chatbots. Smart Innovation Systems and Technologies. 2020
- Determinants for Value Creation in Mobile Apps Within the Tourist Experience 2020
- Search Engine Marketing to Attract International Digital Traffic 2020
- Social Media and E-Commerce: A Study on Motivations for Sharing Content From E-Commerce Websites 2020
- Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal. Management for Professionals. 2019
- Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal 2019
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documento
- Healthvertising in Non-Food Packaging: Trustworthy Claims and Consumer Willingness to Pay – a scoping review 2024
- Valorização Comercial de uma Amostra de Própolis do Gerês (Portugal) 2018
- A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago 2017
- A influência da marca territorial na predisposição do consumidor turístico: O caso Cabo Verde 2017
- Relacionamentos na qualidade percebida do Ensino Superior Politécnico: um estudo exploratório 2017
- Social responsibility communication of retail brands through own products packaging 2017
- O valor dos relacionamentos na qualidade percebida do Ensino Superior Politécnico em Portugal 2016
- The effects of price promotions on online user reviews 2016
- Communicating the Prevention of a Stigmatised Disease: a Macromarketing Perspective 2015
- O valor da empatia e qualidade percebida na lealdade aos serviços educativos 2015
- The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS 2015
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livro
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teses
- Valor percebido e fidelização de aplicações de monitorização da saúde ou performance de atividade física 2024
- O fator geracional no consumo conspícuo de produtos de luxo 2023
- Communication content management for higher education Alumni 2022
- Marketing de conteúdo digital no setor da formação executiva: o caso da UMinhoExec 2022
- A aplicação do Blockchain na gestão dos recursos humanos: um estudo de caso sobre vantagens e desvantagens da sua implementação em Portugal 2021
- A importância dada à relação interpessoal nos serviços digitais: um estudo no contexto do período pandémico da COVID-19 2021
- Gamificação, recompensas e motivação: Slot machines ou engagement: um estudo de caso aplicado a Yorn Shake It 2021
- Marketing de Influência: a perspetiva bidirecional da mudança de credibilidade pós escândalo do influencer digital e das marcas 2021
- Social media engagement with luxury brands on Facebook: motivations and outcomes of consumers’ online brand-related activities (COBRAs) 2021
- A influência da associação das marcas a causas sociais no consumer-brand engagement: estudo comparativo entre uma marca funcional e uma marca emocional 2020
- Estratégia de comunicação para aumentar a notoriedade de um programa público de empreendedorismo académico: O caso do Born from Knowledge 2020
- Influência das crianças na mudança de comportamentos dos adultos: um estudo aplicado à campanha de marketing social de prevenção rodoviária da Ascendi 2020
- O papel da cultura na escrita de reviews da enconomia da partilha: Um estudo sobre o aribnb 2020
- O processo de transformação digital em empresas de calçado em Portugal 2020
- Plano de marketing de conteúdo para a Pedaços de Cacau 2020
- Técnicas de marketing digital para fidelizar parceiros empresariais de ONG´s 2020
- A cocriação de valor no Business-to-Business através da automação de marketing: um estudo exploratório 2019
- A disponibilidade do consumidor para ceder dados pessoais às empresas no contexto do marketing relacional 2019
- As expectativas do consumidor na distribuição de produtos por e-commerce B2C 2019
- Customer engagement de produtos gift nas redes sociais: um estudo aplicado à joalharia de luxo 2019
- Customer-brand engagement gerado por diferentes tipos de influenciadores digitais: o caso da marca e joalharia de luxo Luísa Rosas 2019
- Momentos de verdade na jornada do consumidor online: um estudo aplicado ao social commerce 2019
- O processo de implementação do modelo omnicanal no retalho: casos de estudo portugueses 2019
- Search Engine Marketing como atração de tráfego online internacional: um estudo de caso da marca Olivus Floris 2019
- A análise de sentimento em relação aos apelos de medo no Marketing Social: uma aplicação a campanhas de intervenção à anorexia 2018
- A credibilidade atribuída pelo consumidor à informação veiculada pelo e- WOM incentivado: o caso Gearbest 2018
- A perceção da compra online por impulso sob a influência do remarketing 2018
- A personalização da linha de assunto como fator decisivo na taxa de abertura do e-mail: um estudo do e-mail marketing na Salsa 2018
- Da satisfação à fidelização no ensino superior: estudo sobre o processo de escolha para o segundo ciclo de estudos 2018
- Display advertising : Google AdWords vs Facebook ads, um estudo sobre return on investment na YoursPorto, lda 2018
- Hypocrisy in socially responsible consumption: testing a model of the intention-behavior gap 2018
- Influência da perceção do e-wom no brand equity : um estudo sobre marcas de luxo 2018
- O ewom como ferramenta de propagação do ódio 2018
- O reconhecimento e credibilidade de influenciadores digitais em meios de comunicação de massas 2018
- Shopping assistant chatbots : uma nova solução digital para a empresa netgócio 2018
- As motivações para o passa-palavra eletrónico negativo por parte de consumidores que reclamam: um estudo exploratório 2017
- Consumer brand engagement através da criação de conteúdos nas redes sociais : o caso da Miligram Design 2017
- Desenvolvimento de extratos de própolis português visando diferentes aplicações: o caso da aplicação oral 2017
- O perfil dos turistas que visitam e fazem compras no El Corte Inglés Gaia 2017
- O uso do tom emocional versus informativo no marketing social: um estudo exploratório em Portugal 2017
- Plano de marketing digital para a empresa Ideias Aparatosas : o caso da COMPortugal 2017
- Plano de marketing digital para loja online: Unity 2017
- Plano de marketing digital para plataforma e-commerce de venda de produtos de origem portuguesa: a empresa Port´Yard 2017
- Responsabilidade social e hipocrisia corporativa: um estudo comparativo sobre o efeito das crises de marca na atitude do consumidor 2017
- A comunicação da responsabilidade social das empresas da distribuição através dos produtos de marca própria 2016
- Marketing sensorial: estudo do impacto dos estímulos sensoriais na experiência em spas 2016
- Motivação dos empresários para a fidelização dos donativos às organizações sem fins lucrativos: um estudo de caso 2016
- Narrativas publicitárias nas redes sociais: a mudança de paradigma das práticas criativas das agências portuguesas de comunicação 2016
- O Empowerment feminino na publicidade: um estudo exploratório sobre as perceções e atitudes dos consumidores 2016
- O papel dos blogs de moda no processo de gestão de crise corporativa: um estudo exploratório 2016
- Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries 2015
- O valor dos relacionamentos na qualidade percebida no ensino superior público politécnico em Portugal 2015
- Micropropagação clonal de orquídeas: uma abordagem empreendedora 2014
- Inibições e Implicações Associadas à Participação de Figuras Públicas em Programas de Marketing Social de Prevenção da Infecção VIH: Um Estudo Exploratório. 2011