publicações selecionadas
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artigo académico
- Exploring the Landscape of Smart Tourism: A Systematic Bibliometric Review of the Literature of the Internet of Things. Administrative Sciences. 2024
- Exploring omnichannel strategies: a path to improve customer experiences. International Journal of Retail and Distribution Management. 2024
- How has data-driven marketing evolved: Challenges and opportunities with emerging technologies. International Journal of Information Management Data Insights. 2023
- The New Digital Economy and Sustainability: Challenges and Opportunities. Sustainability (MDPI). 2023
- Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy. Businesses. 2023
- Marketing Strategies on Social Media Platforms. International Journal of E-Business Research. 2023
- How footwear companies can use online CX to WOW customers. International Journal of Retail and Distribution Management. 2023
- Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda. Journal of Sensor and Actuator Networks. 2022
- Sustainability and the Digital Transition: A Literature Review. Sustainability (MDPI). 2022
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capítulo de livro
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documento
- A Bibliometric Analysis of the role of Industry 4.0 Sensors in Digital Transformation
- Fuzzy Logic: An Application into Marketing Strategy
- How Industry 4.0 and Sensors Can Leverage Product Design: Opportunities and Challenges
- Impact of Big Data Analysis on Health
- The New Digital Economy and Sustainability: Challenges and Opportunities